Welcome to our Agency

PRF Marketing is a manufacturers’ representative agency for commercial equipment manufacturers in the foodservice industry.

We service Illinois and Wisconsin.

With decades of work in restaurants, hospitality, school, healthcare, and municipal projects, and more we have the skills and experience unique to the industry. Our relations and know-how allow for cultivating and build strong relationships with our manufacturers, dealers, and end users. An excellent partnership for long-term success in the constantly evolving industry of foodservice.

Meet the Team

We are a team of dedicated professionals, ready to do what ever it takes to make your business grow

Lisa Berkowitz

Lisa Berkowitz

Principal

Lisa started in the foodservice industry in 1978 as a purchasing agent for Interstate United in their commercial kitchen division. She left Interstate United in the mid-1980’s and joined with Equipment Manufacturing as a project manager for commercial kitchen design and installation. Lisa became a manufacturer’s representative in the 1990s and calls on both the dealer community as well as end users for the State of Illinois.

Lester Magid

Lester Magid

Principal

Les started with a distributor as a street salesman after college in 1990. In 1996 Les left the distributorship to join his Father as a manufacturer representative covering Illinois and Wisconsin. In 2005 Les and his Father merged their rep group with PRF Marketing. Les services the consultant community, dealers and end users and is looking forward to a long relationship with his partners.

Tim Schmidt

Tim Schmidt

Sales Representative
Lisa Dominick

Lisa Dominick

Inside Sales Support

Lisa began in the transportation industry with a trucking company in 2002, working as a logistics coordinator. She more recently worked in customer service and sales support for an electronics distributor and joined PRF in May of 2018.

Bradley Meyer

Bradley Meyer

Inside Sales Support

Bradley come to us with 12 years retail experience and 6 years manufacturing experience and looks to excel in the foodservice industry as an inside sales support specialist. Bradley lives with his wife and fur babies in Villa Park IL.

What others say about us

Lisa is always helpful and has gone out of her way to help with the choices of equipment required on projects. She is personable and a pleasure to work with.
J. RichardsPrincipal Consultant at PES Design GroupLinkedIn
Lisa, is a professional, who went above and beyond her responsibility with handling service and technical issues I had on equipment I purchased through companies she reps.
Pete B.Owner, SDTLinkedIn